5,920 Japanese Restaurants in Thailand: Where They Open and Who Supplies Them (2026)

Thailand had about 5,920 Japanese restaurants in 2025, according to the count published by Japan's Ministry of Agriculture, Forestry and Fisheries, up 11% from the 5,330 counted in 2023. This guide puts the official numbers, the restaurant formats, the price points, the Michelin list and the 2026 trends in one place, for the companies that supply, equip, train, finance or franchise those restaurants, and for owners planning the next one.

AT A GLANCE
Japanese restaurants
about 5,920
MAFF count, 2025
Change since 2023
+11%
from about 5,330
Michelin-starred Japanese
1 restaurants
Michelin Guide, checked 2026-11-05
Japanese food exports here
JPY 73.5 billion in 2025
MAFF

How many Japanese restaurants are there in Thailand?

Japan's Ministry of Agriculture, Forestry and Fisheries (MAFF) counts Japanese restaurants outside Japan every two years from Ministry of Foreign Affairs data. The figures are approximate and include every restaurant that presents itself as Japanese, whoever owns it. In the MAFF table published 28 November 2025, Thailand has about 5,920 Japanese restaurants, up 590 from the 2023 survey. That places Thailand 7th worldwide after China 63,500, the United States 26,360, South Korea 19,800, Mexico 7,430, Taiwan 7,100 and Indonesia 6,580, and 5th in Asia. Within Southeast Asia only Indonesia is larger; Malaysia has 2,200, Vietnam 1,820, Singapore 1,140 and the Philippines 940. MAFF counts about 181,000 Japanese restaurants worldwide in 2025, about 6,000 fewer than in 2023, with Asia down about 9,600 mainly because of China. Thailand grew while the region shrank.

Where are they, and what do they serve?

Bangkok holds 2,609 of Thailand's 5,781 Japanese restaurants in 2025, about 45 percent, down 2.4 percent from 2,672 in 2024. The five provinces around Bangkok hold 846, down 3.1 percent, and the rest of the country holds 2,326, down 1.9 percent. (JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand (20 January 2026))

After Bangkok, the provinces with the most Japanese restaurants in 2025 are Chonburi 355, Nonthaburi 343, Chiang Mai 270, Samut Prakan 182, Pathum Thani 168 and Phuket 137. Chiang Mai fell 3.6 percent and Phuket fell 3.5 percent in 2025 after both grew in 2024. (JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand, provincial table (20 January 2026))

Japanese restaurants have operated in every province of Thailand since 2020. (JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand (20 January 2026))

In 2024 the fastest provincial growth was in Chiang Mai, up 23 to 280 outlets, Nakhon Pathom, up 15 to 104, and Phuket, up 11 to 142. (JETRO Bangkok press release, 2024 Survey of Japanese Restaurants in Thailand (8 January 2025))

General Japanese (sogo washoku: set meals, kaiseki)
The largest category with 1,398 outlets in 2025, down 2.8 percent from 1,439 in 2024. It overtook sushi as the largest category in 2024. (JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand (20 January 2026))
Sushi, conveyor-belt sushi and omakase
Sushi is the second largest category with 1,250 outlets in 2025, down 2.3 percent from 1,279 in 2024 and down from 1,372 in 2023. Of the 1,250 sushi outlets, 355 charge 100 baht or less per head and 121 charge more than 1,000 baht per head. Conveyor-belt chains are growing while independents close: Sushiro, which entered in March 2021, has more than 40 branches, and Zensho's Hama Sushi opened its first Southeast Asian branch at Central Pinklao on 21 November 2025. (JETRO Bangkok, 2025 Survey (20 January 2026); The Nation, Conveyor-belt sushi market hits THB 8bn (20 February 2026))
Ramen
Ramen is the third largest category and one of only two that grew in 2025: 823 outlets, up 2.6 percent from 802 in 2024 and 741 in 2023. Ramen grew in Bangkok, the surrounding provinces and upcountry. (JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand (20 January 2026))
Japanese cafes (kissa, matcha)
Cafes grew fastest in 2025: 350 outlets, up 6.4 percent from 329 in 2024 and 291 in 2023. JETRO attributes the growth to the matcha boom. Cafes grew 13.1 percent in 2024. (JETRO Bangkok, 2025 Survey (20 January 2026); JETRO press release (8 January 2025))
Izakaya, sukiyaki and shabu, yakiniku
Izakaya had 459 outlets in 2025, down 4.4 percent. Sukiyaki and shabu had 437, down 2.5 percent. Yakiniku had 394, down 9.0 percent, the largest fall of any category. Rice bowl specialists fell 8.6 percent to 148. (JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand (20 January 2026))

What do Japanese restaurants in Thailand charge?

Published prices from public sources, as of the date shown. They are reference points, not averages.

SegmentPriceExampleSource
Most common spend per head, all formatsTHB 101 to 250 per head2,116 of 5,781 outlets in 2025 fall in this band; 1,490 charge THB 251 to 500; 784 charge THB 100 or less; 689 charge THB 501 to 1,000; 302 charge more than THB 1,000. JETRO compiled the bands from Wongnai listings.JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand (2026-01)
Conveyor-belt sushiTHB 40 to 120 per plateSushiro Thailand prices by plate colour from 40 to 120 baht; Hama Sushi's first Thai branch starts at 40 baht per plateThairath English (16 January 2026); Brand Inside (21 November 2025) (2026-01)
Premium sushi and omakaseMore than THB 1,000 per head121 sushi outlets charge more than 1,000 baht per head in 2025; Sushi Saito Bangkok is listed in the top MICHELIN price band of four baht signsJETRO Bangkok, 2025 Survey; MICHELIN Guide Thailand 2026, Sushi Saito (2026-01)
Bangkok versus provincesBangkok: 455 outlets at THB 501 to 1,000 and 242 above THB 1,000; upcountry: 156 and 43JETRO regional table of spend per head, 2025JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand (2026-01)
Start-up cost for a small shophouse restaurantTHB 2 to 3 millionFigure given by Nigiwai Group co-founder Waruntorn DangyaiThe Nation, Japanese restaurant numbers fall in Thailand for first time in 20 years (15 February 2026) (2026-02)

Michelin-starred Japanese restaurants in Thailand

The Michelin Guide lists 1 starred restaurants in Thailand in its Japanese and sushi categories (2026-11-05). The MICHELIN Guide Thailand 2026, announced 27 November 2025, has 468 restaurants, 43 with stars: 2 three-star, 8 two-star, 33 one-star, plus 137 Bib Gourmand. Sushi Saito is the only starred restaurant in the Japanese or Sushi categories. The official Sushi list for Thailand shows 6 restaurants, all in Bangkok: Sushi Saito with 1 star and 5 Selected (Ginza Sushi Ichi, Sushi Masato, Sushi Saryu, Jikasei B, Nikaku). The Japanese list for the Bangkok region shows 5 restaurants: Gen, Fillets, Seifu, Shirokane Tori-Tama and No Name Noodle, the last with a Bib Gourmand. The 2027 selection is scheduled for 10 November 2026. (MICHELIN Guide official site: full list of stars Thailand 2026 (27 November 2025); Thailand 2026 announcement; Sushi and Japanese category lists)

  • Sushi Saito, Bangkok: 1 star, new in the MICHELIN Guide Thailand 2026 (promoted from MICHELIN Selected); cuisine listed as Sushi; Four Seasons Private Residences, 300 Charoen Krung Road
  • Ginza Sushi Ichi, Bangkok: MICHELIN Selected (Sushi list, as of 2026-11)
  • Sushi Masato, Bangkok: MICHELIN Selected (Sushi list, as of 2026-11)
  • No Name Noodle, Bangkok: Bib Gourmand (Japanese and noodles list, as of 2026-11)

What is changing in 2026?

First decline in the count
JETRO Bangkok counted 5,781 Japanese restaurants in Thailand in 2025, down 135 outlets or 2.2 percent from 5,916 in 2024. It is the first fall since the survey began in 2007. Bangkok fell 2.3 percent, the five surrounding provinces 3.1 percent and the other provinces 1.9 percent. JETRO describes the market as mature, where opening more outlets no longer drives growth. (JETRO Bangkok press release (20 January 2026), 2026-01)
Specialists grow, generalists shrink
Only ramen, up 2.6 percent, and cafes, up 6.4 percent, added outlets in 2025. Yakiniku fell 9.0 percent and rice bowl shops 8.6 percent. JETRO reports rising interest in ramen, cafes, tonkatsu and hamburg steak specialists and in restaurants that highlight Japanese rice. (JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand (20 January 2026), 2026-01)
Small brands exit, big chains hold
Single-outlet brands fell to 2,168 in 2025 from 2,237 in 2024. Brands with 2 to 5 outlets fell to 407 from 421. Brands with 51 or more outlets stayed at 13. JETRO calls this a polarisation between independents and large chains. (JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand (20 January 2026), 2026-01)
High-end spend leaks to Japan
JETRO's interviews found that the weak yen pushed more Thais to travel to Japan, and that they hold back on omakase sushi, wagyu and sake at home to eat them in Japan instead. JNTO reports that Thailand was again a market of more than one million visitors to Japan in 2025. Operators told The Nation that high-priced dining is the segment under most pressure. (JETRO Bangkok, 2025 Survey (20 January 2026); The Nation (15 February 2026); JNTO (21 January 2026), 2026-02)
Fewer Japanese expatriates and tourists in Bangkok
JETRO names the decline in Japanese expatriates and tourists, who were core customers in Bangkok, as one cause of slower spending. Nikkei Asia reported the 2025 fall under the headline that a weak local economy and shrinking expatriate numbers were among the factors. Japanese visitor arrivals to Thailand were 985,612 for January to November 2025, up 4.16 percent, against a TAT target of more than one million for the year. (JETRO Bangkok, 2025 Survey (20 January 2026); Nikkei Asia (24 January 2026); TAT Newsroom (4 December 2025), 2026-01)
Conveyor-belt sushi is the growth pocket
Maguro Group's CEO told Post Today that Thailand's conveyor-belt sushi market has grown from under THB 1 billion about six years ago to about THB 8 billion, with growth of nearly 100 percent a year over the past four to five years. Sushiro GH (Thailand) reported revenue of THB 4.731 billion and net profit of THB 728 million for 2025, up 63 percent and 97 percent, according to Department of Business Development filings cited by Thairath. (The Nation (20 February 2026); Thairath English (16 January 2026), 2026-02)

Who owns and opens Japanese restaurants in Thailand?

Independents dominate by brand count: 2,168 single-outlet brands in 2025, plus 407 brands with 2 to 5 outlets, 56 with 6 to 10, 38 with 11 to 50 and 13 with 51 or more. JETRO does not publish the split between Japanese-owned and Thai-owned operators. (JETRO Bangkok, 2025 Survey of Japanese Restaurants in Thailand (20 January 2026))

Japanese chains enter by direct investment: Sushiro GH (Thailand) is a joint venture with Food and Life Companies and did not franchise; Zensho runs Hama Sushi. Thai groups run many Japanese brands: Central Restaurants Group brought Tenya to Thailand in 2015 and closed its last two branches on 31 August 2025; The Food Selection Group, owner of Shinkanzen Sushi, brought in Katsu Midori; Maguro Group is launching Kaiten Sushi Ginza Onodera. (Thairath English (16 January 2026); The Thaiger (22 August 2025); The Nation (20 February 2026))

Thai-owned groups quoted by The Nation in February 2026: YUZU GROUP (Sompasuk Co.) runs Yuzu Suki with nine branches and Kogoro Katsu; Nigiwai Group targets 12 to 15 new branches in 2026, mainly its Nigiben bento brand, with about THB 200 million in revenue. (The Nation, Japanese restaurant numbers fall in Thailand for first time in 20 years (15 February 2026))

Recent openings and expansions reported in public sources:

  • Hama Sushi (Zensho Holdings) opened its first Southeast Asian branch on the 5th floor of Central Pinklao, Bangkok, on 21 November 2025, with more than 80 menu items and plates from 40 baht. (Brand Inside (21 November 2025); Nikkei Asia (4 December 2025))
  • Katsu Midori, a Tokyo sushi brand, opened its first Thai branch at CentralWorld in December 2024 under The Food Selection Group and had four branches by February 2026. (The Nation (20 February 2026))
  • Kaiten Sushi Ginza Onodera, from the Onodera Group, is planned by Maguro Group for CentralWorld in the third quarter of 2026 as the first Southeast Asian branch (planned as of February 2026). (The Nation (20 February 2026))
  • Nigiwai Group opened the first Nigiben branch at Don Mueang Airport on 23 February 2026 with approval from Airports of Thailand. (The Nation (15 February 2026))
  • Tenya, the tempura chain run in Thailand by Central Restaurants Group since 2015 with 14 branches at its 2020 peak, closed its last two branches at Terminal 21 and Samyan Mitrtown on 31 August 2025. (The Thaiger (22 August 2025))
  • Sushi Saito Bangkok, the sister branch of Takashi Saito's Tokyo restaurant, received one MICHELIN star in the Thailand 2026 selection announced 27 November 2025. (MICHELIN Guide (27 November 2025))

Who supplies, equips and finances these restaurants?

Fishery products are 47.0 percent of the total at JPY 34.6 billion, agricultural products 51.5 percent at JPY 37.9 billion, forestry 1.5 percent. Top items in 2025: sardines JPY 7.2 billion, scallops JPY 6.1 billion, bonito and tuna JPY 5.8 billion, beef JPY 4.4 billion, mackerel JPY 4.2 billion, green tea JPY 2.9 billion, pig skins JPY 2.9 billion, sauces and seasonings JPY 2.7 billion, instant coffee JPY 2.6 billion, caviar and substitutes JPY 1.7 billion. Thailand is the number one destination for Japanese sardines and for bonito and tuna, and the fifth largest for Japanese beef at JPY 4.44 billion, up 11.7 percent. Much of the fish is processed in Thailand rather than served in restaurants. (MAFF, 2025 export results of agricultural, forestry and fishery products and food, by country and region (February 2026, based on MOF trade statistics), Thailand pages; MAFF press release (3 February 2026), 2026-02)

Every one of these restaurants buys fish, rice, soy sauce and sake, fits out a kitchen, trains staff and signs a lease. Washoku Agent places Japanese chefs in restaurants in Thailand and 25 other countries, and every placement starts with a restaurant that is opening, expanding or changing its chef. That moment matters to the companies behind the restaurant as much as to the owner. For the importers and wholesalers already serving Japanese kitchens here, see our guide to Japanese food suppliers in Thailand.

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Hiring Japanese chefs in Thailand

Owners who open or expand in Thailand ask the same three questions: which visa, what to pay, and how to keep the chef past the first year. Our guide to hiring and managing Japanese chefs in Thailand answers them with official visa rules and the positions we have handled, and What restaurants pay Japanese chefs in six countries puts the advertised salaries side by side. To see what individual restaurants offered since 2025, country by country, open What restaurants offered Japanese chefs abroad.

Frequently asked questions

How many Japanese restaurants are there in Thailand?

About 5,920 according to MAFF's count published 28 November 2025, and 5,781 according to JETRO Bangkok's survey conducted August to October 2025 and published 20 January 2026. The two counts use different methods; JETRO counts only seated restaurants with a majority Japanese menu.

Is the number of Japanese restaurants in Thailand growing?

No, it fell in 2025 for the first time since JETRO began counting in 2007: 5,781 outlets, down 135 or 2.2 percent from 5,916 in 2024. MAFF's count still shows growth between its 2023 and 2025 surveys, up 590 to about 5,920.

Where are most Japanese restaurants in Thailand?

Bangkok, with 2,609 outlets in 2025, about 45 percent of the national total. The next largest provinces are Chonburi 355, Nonthaburi 343, Chiang Mai 270 and Phuket 137, per JETRO Bangkok.

Which Japanese food formats are growing in Thailand?

Ramen, up 2.6 percent to 823 outlets, and Japanese cafes, up 6.4 percent to 350 outlets, were the only categories to grow in 2025. Conveyor-belt sushi chains such as Sushiro and Hama Sushi are expanding while yakiniku fell 9.0 percent, per JETRO Bangkok and The Nation.

How much does Japan export to Thailand in food?

Japan exported JPY 73.5 billion of agricultural, forestry and fishery products and food to Thailand in 2025, up 17.1 percent, making Thailand the 7th largest destination. Top items were sardines, scallops, bonito and tuna, beef and mackerel, per MAFF.

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Sources (checked 2026-11-05)
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